Naomi Klein: Trump Is the First Fully Commercialized Global Brand to Serve as US President

First let me say, I will not talk about Trump.  I am boycotting all such conversations as I consider them to be obsessive demagoguery on the left and the media.This idea nonetheless is an interesting side bar to the language of our larger authoritarian crisis

Klein writes, "His brand is that he’s the boss, and he gets to do whatever he wants. That’s what he has been selling now for many, many decades."

I have not put much thought into the Trump brand but here I will give it a go.  "Big Boss, a Bully, a Winner at Any Cost, Unabashed Bragger, Politically Incorrect on purpose, Impulsive, capable of No Holds Barred Violence when it suits him, Proud of the ease with which he can Harm the Little guy or the Brown People, or the Woman.  This is a perfect, diabolically  mix for a brand fit for a dictatorial fascist head of state.  Indeed the popularity of such a brand strike me as much more dangerous than Trump himself.

read on if you wish
Naomi Klein: Trump Is the First Fully Commercialized Global Brand to Serve as US President:



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