Will big booze succced in becoming big buzz?

This list included Lagunitas.  We were wrong that big Tobacco would take over weed -- its Big Alcohol!  Nonetheless my argument holds.  Weed should be illegal to sell but legal to grow thus eliminating crime and violence associated with it.  Now with big money and big advertising in the violence will be perfectly legal. The body count from alcohol is not concided a crime.

Earlier this month, Constellation Brands, maker of Corona, Svedka, and Robert Mondavi wines, invested $4 billion in the largest pot corporation in the world, by market cap. The deal expands Constellation’s ownership stake in Canadian Canopy Growth Corp from 9.9 percent to 38 percent and includes warrants to eventually own over 50 percent. 

“To see one company getting $4 billion, it’s historic,” says Morgan Paxhia, co-founder of Poseidon Asset Management, a cannabis hedge fund. “It certainly is symbolic of the alcohol industry’s interest in the space.” 

While this is the largest-ever investment in legal weed, Constellation is not the first alcohol company to lay claim on cannabis. On August 1st, Molson Coors announced a new joint venture with The Hydropothecary Corporation to produce non-alcoholic cannabis-infused drinks for the Canadian market, and Diageo, the maker of Smirnoff and Guinness, is in discussion with three cannabis companies about doing the same. In the U.S., Heineken-owned Lagunitas Brewing Co. plans to introduce a cannabis-infused sparkling water in California, and the founder of Blue Moon will launch a similar product in Colorado.

http://www.foodandpower.net/2018/08/30/will-big-booze-succeed-in-becoming-big-buzz/